Made to measure menswear might not fit a post COVID-19 economy

<p><a href= "https://www.linkedin.com/in/jeanne-beker-109a501b/">Jeanne Beker</a>, one of the world's leading fashion authorities, <a href= "https://www.linkedin.com/in/sabrina-geremia-028644/">Sabrina Geremia</a>, Head of Google Canada, and <a href= "https://www.linkedin.com/in/lolita-guerrera-mba-2885a014/">Lolita Guerrera</a>, VP of RBC Retail, are the experts in this episode.  They offer powerful advice to co-founder <a href= "https://www.linkedin.com/in/francois-theriault-8280b227/">Francois Theriault</a> on how to reposition <a href= "https://www.surmesur.com">Surmesur</a>, an innovative, personality led tech-enabled made-to-measure men's wear retail chain, to compete in a post COVID economy. Two of their ideas Francois acts upon immediately, a testament to the power of bringing entrepreneurs together with thought leaders to chart a profitable path forward.</p> <p>Francois and his brother Vincent understand customer service better than most. Instead of selling a made to measure suit, they train their staff to sell into a moment that someone wants to own. Walking down the aisle, presenting in a boardroom, looking sharp for that first date. They combine this insight, with a personality led shopping experience, and state of the art technology. The result is fabulous, fitted, and affordable made to measure fashion for men and a loyal customer base. Their skills as entrepreneurs lead them from one store in Quebec City to expansion across Canada and into the United States and Mexico. Then COVID-19 hits.</p> <p>Weddings are cancelled, presentations are now done from the neck up over Zoom, and stores are closed. In classic entrepreneurial fashion, the Theriault brothers start selling masks to generate much-needed cash flow to invest in the reinvention of their business.</p> <p>Small Business Matters series, presented by <a href= "https://www.rbcroyalbank.com/business/index.html">RBC</a>.</p> <p><br /> <span style="text-decoration: underline;"><strong>Francois finds inspiration in Asia (02:08)</strong></span><br />