LST #33: John Livesay || Why “The Sale Is In The Tale”

The old way to sell was to push your agenda or even pressure your buyer. Guess what? Times have changed. To stand out in the” sea of sameness,” you must be a master storyteller with a magnetic message that pulls people in. Storytelling is a powerful and persuasive way to communicate ideas. For example, a story about your company's values may keep customers loyal, and an engaging story about how you're solving customer problems may help close the sale. Join this episode with John as we explore how storytelling can be applied as a sales tool, marketing strategy, negotiation tactic, and more. John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows sales teams how to turn mundane case studies into compelling case stories, so they win more new business. His TEDx talk: "Be The Lifeguard of Your Own Life," has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk, which includes implementing storytelling skills. He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content. His book The Sale Is in the Tale is a business fable set in Austin, TX, about a sales rep whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their sales. Let’s tap into some of John’s wisdom. Tune in! During this episode, you will learn about; [00:00] Pre-show [02:33] Episode intro and a quick bio of our guest; John Livesay [05:09] John’s backstory and how he got into sales [09:30] How John realized storytelling leads to sales. [12:02] How John identifies himself and how he has lived true to his uniqueness [18:03] The four steps to becoming a master storyteller [19:14] Triggers to know when you are not in flow with the audience during storytelling [21:33] How John got the skills of a master storyteller [26:14] Three types of stories & how t