Loyalty360 Award Recap: A Q&A with Jason Whiting on the LEGO Group’s Multiple Award Recognitions

<p>For 90+ years, the LEGO Group has been owned by the Kristiansen family in Billund, Denmark. What started as a wooden toy workshop in 1932 would grow into one of the most recognizable toy brands in the world after it started making injection-molded plastic bricks. Part of LEGO’s success comes from its commitment to its company values: fun, creativity, and inclusivity. These values are the foundation of the <a href='https://www.lego.com/en-us/vip'>LEGO VIP rewards program</a> and are built into every promotion and reward it offers. </p><p>At the <a href='https://loyaltyexpo.loyalty360.org/'>2023 Loyalty360 Loyalty Expo</a> in Orlando, FL, the LEGO Group was recognized as a 360 Degree Award winner and a platinum award winner in the following <a href='https://loyaltyexpo.loyalty360.org/awards'>Loyalty</a>360 Awards categories:</p><p>·       Customer Analytics, Insights, and Metrics </p><p>·       Offer, Incentive, and Reward Design </p><p>Mark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the brand’s recent award presentation and recognition at the Loyalty Awards.</p>