Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon

Michael is a Professor of Marketing in Haub School of Business at Saint Joseph’s University in Philadelphia, Marketing Consultant and Author of multiple excellent books on consumer behaviour including his latest bestseller “The New Chameleons: How to Connect with Consumers Who Defy Categorization”. We're exploring how to create 'true' loyalty with your customers. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy