Logan Nathan – Your Solutions Are with Your Advocates Talk to Them

<p><strong>BIO:</strong> Logan Nathan is the founder and CEO at i4T Global/i4Tradies. He’s a digital transformation specialist, a serial startup entrepreneur, a board director and advisor, and an angel investor.</p><p><strong>STORY: </strong>Logan had an innovative idea that would be a big disruptor in the digital transformation industry. Just when the idea was getting traction, the pandemic hit the world. Logan had to pivot his business to survive. With the help of his employees, suppliers, advisors, and associates, he could pivot to a point where his business has now gone global.</p><p><strong>LEARNING: </strong>Listen to your advocates and customers; they can teach you more than you think. Look at your problems from a different angle.</p><h2><strong>&nbsp;</strong></h2><p class="ql-align-center"><strong>“It doesn’t matter what you have learned. There is always somebody who will teach you more than what you know.”</strong></p><p class="ql-align-center">Logan Nathan</p><p class="ql-align-center">&nbsp;</p><h2><strong>Guest profile</strong></h2><p><a href="https://www.linkedin.com/in/logannathan/" rel="noopener noreferrer" target="_blank"><strong>Logan Nathan</strong></a> is the founder and CEO at i4T Global/i4Tradies. He’s a digital transformation specialist, a serial startup entrepreneur, a board director and advisor, and an angel investor.</p><h2><strong>Worst investment ever</strong></h2><p>Logan has always had an innovative mind and is always trying to challenge the status quo. It is no wonder that he was running his company at 18 years of age.</p><h3><strong>Getting into the digital transformation industry</strong></h3><p>He always wanted to cause disruption, and the digital transformation industry caught his eye. Logan delved deep into it, did his research, and about four years ago, he wrote a book about digital transformation. Now he wanted to innovate a product in that industry.</p><h3><strong>Targeting tradesmen</strong></h3><p>Logan had, over the years, built relationships with tradesmen. So he decided