Local SEO News Roundup 10/2023: Google Ads Secrets, Core Update, Yelp Growth

<p>We start with a deep dive into the intricate world of Google Ads auctions. <a href="https://searchengineland.com/google-search-antirust-trial-hearing-updates-431977" target="_blank" rel="noopener noreferer">Recently, the Department of Justice investigated these auctions, leading to some revealing insights</a> from Dr. Adam Juda, Google&#39;s Vice President of Product Management in Search Ads Quality Systems. We detail Google&#39;s complex formula, prioritizing long-term value over the highest bid and how that impacts local businesses and their advertising strategies.</p> <p>Next up, we tackle <a href="https://searchengineland.com/google-november-2023-core-update-released-434123" target="_blank" rel="noopener noreferer">the fourth broad core algorithm update from Google in 2023</a>. This update could significantly impact your site&#39;s performance as Google strives to perfect its automated systems for ranking search results. We&#39;ll discuss what this means for your SEO efforts and why keeping a close eye on your analytics in the coming weeks is crucial.</p> <p>Finally, we turn our attention to <a href="https://searchengineland.com/yelp-rise-profit-q3-ernings-2023-434134" target="_blank" rel="noopener noreferer">Yelp&#39;s reported 12% rise in ad revenue and a 9% increase in ad clicks</a> year-on-year, Yelp is making waves in the digital marketing world. This surge indicates a growing trust in the platform by advertisers and a positive return on investment. </p> <p>We examine how this trend might influence marketing strategies and the potential implications of rising ad prices on Yelp.</p> <p><strong>About Adam Duran, Local SEO Expert</strong></p> <p>Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco &amp; Walnut Creek, California, Magnified<a href="https://www.magnifiedmedia.net/contact">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>Media is an <a href="https://www.magnifiedmedia.net/walnut-creek-internet-marketing">⁠⁠⁠⁠⁠⁠⁠⁠⁠