Listing & Keyword Help with Guest Expert Karon Thackston

<p>Writing an Amazon listing can be a real challenge. Even the best Amazon sellers can struggle with coming up with an effective title, interesting bullet points, and compelling product description that not only satisfy Amazon’s search algorithm but also entice customers. Luckily, there are people like Karon Thackston, a copywriting and listing expert. Karon is the founder of Marketing Words, through which she and her team have been training entrepreneurs and Amazon business owners on how to create impactful copy and amazing listings that make customers buy.</p> <p>Karon joins me today to share her advice on how Amazon business owners can write a proper listing that attracts and sells. She discusses what makes a potent listing title and describes the “element of exact match” in Amazon’s search algorithm. She explains the best way to write the bullet points and reveals the right word count for the description section. Karon also shares tips on testing keyword phrases, reveals how long a seller should wait before they make listing changes, and underscore the value of understanding customers.</p> <p> </p> <p align="center"><em>“Understanding who your customers are and what they’re going to do with your product helps with copywriting and keyword research.” - Karon Thackston</em></p> <p> </p> <p><strong>This week on the Amazon Files:</strong></p> <ul> <li>The most important thing when it comes to creating an Amazon listing</li> <li>Writing effective titles for your Amazon listing</li> <li>Understanding your product’s best features and benefits and writing them in the title</li> <li>The power of using the thesaurus and finding synonyms</li> <li>Choosing highly ranked keyword phrases and finding the perfect balance between relevance and search volume</li> <li>Creating product listings for wholesale bundles</li> <li>The element of exact match in Amazon’s search algorithm</li> <li>The importance of bullet points and how to make them enticing</li> <li>The role of research in building product listings</li> <li>The right wor