Lisa Hresc on the power of partnerships (The Benevolent Society)

<p><a href= "https://www.linkedin.com/in/lisahresc/?originalSubdomain=au"><span style="font-weight: 400;"> Lisa Hresc</span></a><span style="font-weight: 400;">, Director, Brand, Marketing & Communications at the Benevolent Society, sits down with Mark Jones to discuss building trusted stakeholder relationships, the role of trust and empathy in brand communication, and how marketers can communicate a brand’s purpose through storytelling.</span></p> <p><strong>Resources</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.benevolent.org.au/"><span style= "font-weight: 400;">The Benevolent Society</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.benevolent.org.au/funding-options/national-disability-insurance-scheme?gclid=CjwKCAjw7J6EBhBDEiwA5UUM2o1flhh0AQfpNVM085_Kb2zoDiVGgAtQOSvcN2rAta--NP3jEHtEIRoCxCwQAvD_BwE"> <span style="font-weight: 400;">NDIS (National Disability Insurance Scheme)</span></a><span style= "font-weight: 400;"> </span></li> </ul> <p><strong>You might also like…</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href= "https://thecmoshow.filteredmedia.com.au/ryan-barlow-on-brand-responsibility-at-mcgrath-foundation/"> <span style="font-weight: 400;">Ryan Barlow on brand responsibility at McGrath Foundation</span></a><span style= "font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://thecmoshow.filteredmedia.com.au/eva-ross-on-understanding-impact-at-sendle-b-corp/"> <span style="font-weight: 400;">Eva Ross on understanding impact at Sendle</span></a><span style="font-weight: 400;"> </span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://thecmoshow.filteredmedia.com.au/amy-smith-on-brand-purpose-at-t2-tea/"> <span style="font-weight: 400;">Amy Smith on brand purpose at T2 Tea</span></a></li> </ul>