Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

<p><span style="font-size: 10pt;">In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy.</span></p> <h3><span style="font-size: 10pt;">Time-Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Link-Building Techniques that Will Become More Risky in 2018</em></span></li> <li><span style="font-size: 10pt;">00:45 – PBNs or private blog networks still work but have their risks</span> <ul> <li><span style="font-size: 10pt;">00:54 – Google has had a difficult time catching PBNs</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:33 – Guest posting is great but won’t be as effective as it once was</span> <ul> <li><span style="font-size: 10pt;">01:56 – Google will know when a contributor posts</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:21 – Linking spam will continue to lose its value</span></li> <li><span style="font-size: 10pt;">02:54 – Do content marketing the RIGHT way so you can scale up</span></li> <li><span style="font-size: 10pt;">03:20 – Anything that is quick and easy will NOT last</span></li> <li><span style="font-size: 10pt;">03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you</span></li> <li><span style="font-size: 10pt;">04:00 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial for <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">04:02 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:15 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">Google is continuously improving how