Level Up Your Sales Enablement Strategy w/ Sales Engagement 3.0 w/ Roderick Jefferson

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Most people understand sales training, but what about enablement? That’s just what you use for when something is broken on your sales team, right?</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Wrong. The fact is, sales enablement is essential to every organization — and it’s time we structured our companies to reflect that. It’s time we moved onto sales enablement 3.0.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">My guest today not only coined the term “sales enablement,” he’s now pioneering its revolution to 3.0. </span><a href="https://www.linkedin.com/in/roderickjefferson/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Roderick Jefferson,</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> Vice President, Field Enablement for </span><a href="https://www.netskope.com/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>NETSKOPE</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"> and author of the new Amazon bestseller "</span><a href="https://www.amazon.com/Sales-Enablement-3-0-Blueprint-Excellence/dp/1736190903" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Sales Enablement 3.0</ins></span></a><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins> </ins></span><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">” joins me to discuss the secrets to sales enablement success.</span><br><br><span style="color: rgb(0,0,0);background-color