Leading with ethics when creating a digital product suite featuring Monica Froese

Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she’s committed to empowering 1000 women to earn $100,000 through digital products. <br /><br />She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online courses and podcast.<br /><br />TAKEAWAYS:<br /><br />+ Monica’s surface-level superpower is consistency. Showing up day after day has allowed her to build her business in a sustainable, long-term way. Her deeper super power is that has both an integrator and a visionary brain. Meaning, she can be working “in” the business and “on” the business at the same time.<br /><br />+ For Monica ethics is the most important part of the selling process. For her, and how she approaches this, it’s being completely upfront with each testimonial, case study, and when she shares her own story, and painting the entire picture for her audience.<br /><br />+ When you put too much into a digital product with the guise of “serving others’, it actually overwhelms your buyers, making it hard to help them to get results. Monica refers to this as the “boiling the ocean” approach.<br /><br />+ The ripple effect that Monica is creating through her employees, her children, and the impact her clients and students are creating is something that Monica refers to as microeconomies. <br /><br />RESOURCES: <br /><br />To find the blog post that accompanies this episode visit: <a href="http://www.allisonhardy.com/blog1/episode261" rel="noopener">http://www.allisonhardy.com/blog1/episode261</a><br /><br />Attend Monica’s upcoming training, Digital Product Dash: <a href=