Leading Marketing with Empathy and Storytelling w/ Evan Knox

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">This can be exhausting, costly, and valueless.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">But what if that wasn’t the standard?</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Marketing can be profitable, have a return on investment, and give insights to make data driven decisions. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Today, I caught up with </span><a href="https://www.linkedin.com/in/evan-knox/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Evan Knox</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, CMO at </span><a href="https://caffeine.marketing/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>Caffeine Marketing</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, to discuss the power of marketing and what you should look for as a business owner. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">We also talked about:</span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How Evan started his career and why Caffeine Marketing was created </span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Understanding t