Leadership Lowdown | If It Doesn't Connect to Your "Why" Don't Do It

Shannon Long has followed an uncommon path and discovered a barrel of opportunities just by thinking differently! What started as a homemade family gift has developed into a full-fledged business model. The Hard Seltzer Advent Calendar is the first of many curated hard seltzer offerings planned to launch seasonally starting in Spring 2022, designed to expose HSBCo.’s growing global community to superior craft hard seltzers through their curated boxes. Hard Seltzer Box Co. is the fourth successful company led by Founder and CEO, Shannon Long. Ms. Long is no rookie to the craft beer space. She also owns and operates Brew Export, LLC, based in Michigan and Brew Export UK Limited, based in Scotland, where she partners with over 150 US breweries to export their products overseas. In 2018, she won a Michigan Emmy for co-producing and starring in the 20- episode series Pure Brews America. She was also recently recognized as a Crain’s Detroit Business 20 in their Twenties Honoree. With the recent launch of Hard Seltzer Box Company she is officially one of the busiest business women anywhere and we got her to spend some time with us on the Michigan Business Network! Grab a cold one and join the fun on this edition of the Leadership Lowdown!