Lauren Fritts - From a big wheel to the big time.

<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;As Vice President of Marketing for the Chicago Cubs, Lauren and her team oversee all fan engagement touch points for the Cubs, Wrigley Field &amp;amp; the Wrigley Rooftops inclusive of CRM, brand identity, activations/events, multi-platform advertising, promotions, game-day entertainment, social media, broadcast relations, and Cubs Productions.&nbsp;</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Previously, Lauren was Global Director of Consumer Engagement for Gatorade. In this role she drove creative and media go-to-market strategies as a model for markets globally. Her team also had accountability for brand-owned experiential activations, influencer marketing and sports culture driving platforms. Under her leadership, Gatorade creative assets, events and media partnerships were consistently awarded top industry honors. In other roles with Gatorade, Lauren was accountable for international sports marketing partnerships in the sport of global football, and she also served as the brand’s first head of branded content. Prior to joining Gatorade, Lauren spent time in public affairs working with sports team owners, worked within the Kansas City Chiefs media relations department, and spent time in the Sprint corporate partnership group working on NASCAR.</p> <p><br></p>