Launching a new book and the 4-Question Go-to-Market Framework behind it with Sangram Vajre, Co-founder at Terminus

<p>Sangram Vajre is the co-founder of Terminus, the leader in account-based marketing, and the host of The Flip My Funnel Podcast. He joins the podcast to discuss is his new book, MOVE-The 4-Question Go-To-Market Framework, and explains the MOVE framework and the 3 P’s (problem-market fit, product market fit, platform-market fit). </p><p>0:00 Intro <br>1:05 Conversation with Sangram <br>3:10 Growing on LinkedIn <br>4:30 Consistency <br>5:50 Community of modern-day marketers <br>10:05 New book <br>12:53 Working at Pardot <br>17:35 McDonald’s <br>19:00 Joe Rogan’s podcast <br>19:55 Is your go-to-market broken <br>25:06 MOVE framework— Market, Operations, Velocity, Expansion <br>29:40 Collaborating on book <br>32:00 Making personalized videos <br>36:45 Roles in go-to-market function <br>38:44 Content within MOVE framework <br>40:07 Order book <br>40:42 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><a href="https://terminus.com/the-move/">ORDER SANGRAM'S BOOK MOVE HERE </a></p><p>Follow Sangram| <a href="https://twitter.com/sangramvajre">Twitter </a>| <a href="https://www.linkedin.com/in/sangramvajre/">LinkedIn</a> | <a href="https://terminus.com/">Terminus</a> | <a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao">The FlipMyFunnel Podcast</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>    </p>