KPIs To Measure Digital Marketing

<p><a href="https://www.linkedin.com/in/kindrasvendsen/"><strong>Kindra Svendsen</strong></a> is the Vice President of Client Partnerships at <a href="https://www.madebyspeak.com/">Speak Creative</a>, a Tennessee-based digital agency. She joins us on the show to discuss KPIs to measure Digital Marketing. In this episode, we cover how specific goals help us measure KPIs, How goals are different by source, and why it's ok to go after two audiences, two types of conversion, or two metrics, but the approach cannot be the same.&nbsp;</p>