Kosas Founder Sheena Yaitanes on Creating the DNA of Your Brand

<div>Fellow founder Sheena Yaitanes joins me i to discuss what inspired her to start her own beauty brand, Kosas—something she had been dreaming about for almost a decade. Sheena and I share our thoughts on creating your own brand DNA, navigating product development and packaging, and dealing with perfectionism.</div> <p> </p> <div>Follow Marianna</div> <div>Instagram: <a href="http://instagram.com/marianna_hewitt" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://instagram.com/marianna_hewitt&source=gmail&ust=1629480673562000&usg=AFQjCNEQYKG19Md0tttr5UQFkypKtKa99g"> instagram.com/marianna_hewitt</a></div> <p> </p> <div>This week’s episode is sponsored by:</div> <div>ATHLETIC GREENS: <a href="http://athleticgreens.com/life" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://athleticgreens.com/life&source=gmail&ust=1629480673562000&usg=AFQjCNFzxgi8SXqjlJsvI6O4z1k_9nMMwg"> athleticgreens.com/life</a> for a FREE 1 year supply of Vitamin D and 5 free travel packs with your first purchase</div> <div> </div> <div><span style="font-family: Arial;">PAYPAL: get $10 cash back on your first transaction of $20+ when you pay at your local CVS using your PayPal or Venmo app go to <a href="http://paypal.com/marianna" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://PayPal.com/marianna&source=gmail&ust=1629480673562000&usg=AFQjCNEEqBp6TqtGeArZkHEuA87ipAMQLg"> PayPal.com/marianna</a> for terms</span></div> <div><span style="font-family: Arial;"> </span></div> <div><span style="font-family: Arial;">MEJURI: <a href= "http://mejuri.com/marianna" target="_blank" rel="noopener" data-saferedirecturl= "https://www.google.com/url?q=http://mejuri.com/marianna&source=gmail&ust=1629480673562000&usg=AFQjCNHa6Zp6eHPFPpac8x2iM-9Y3ls-AQ"> mejuri.com/marianna</a> for 10% off your first order</span></div> <div><span style="font-family: Arial;"><br /> Produced by <a href="http://www.dearmedia.com">Dear Media</a></span></div>