Kopi Time E026: Accenture’s Sonia Gupta on changing consumer trends

Sonia Gupta, Managing Director, Growth and Innovation, Accenture Growth Markets, joins Kopi Time to talk about the new and lasting trends in consumer behaviour through the ongoing pandemic and accelerating digitisation. She draws on the findings from a series of large sample surveys carried out by Accenture across the world to shed light on consumers’ sense of security, comfort with working from home, preference toward sustainable and local products, and the extent of trust vis-a-vis their employers and governments. Sonia gives a series of insightful examples on how companies are reacting to these seismic changes.   See omnystudio.com/policies/listener for privacy information.