Kim Malek: Salt & Straw Co-Founder and CEO

<p>Kim Malek, the CEO and co-founder of iconic ice-cream brand Salt &amp; Straw, has completely modernized the ice-cream industry by creating a brand whose ethos goes beyond the delicious dessert. Malek has built an unparalleled brand through a unique business strategy focused on building a community, supporting local artisans and farmers, and continually creating custom, one-of-a-kind ice-cream flavors. On this episode of <em>Second Life</em>, find out how Malek merged her past marketing careers at notable brands like Starbucks and Yahoo! to catapult her dream of starting an ice-cream business into a reality. </p>