Keynote chat: How Apple is disrupting mobile as we know it

<p>iOS 14 is a game-changer in more than a few ones. One of them is definitely privacy.</p> <p>I've been writing a lot about privacy, Apple, and what Apple's been doing with the IDFA (identifier for advertisers), so I was invited to speak at the Mobile Growth Summit about it. Here we talk about what's changing, why, what the implications are, and what Google will do as a result.</p> <p><strong>What I chat about:</strong></p> <ul> <li>Why Apple made the change</li> <li>What's dangerous about IDFAs</li> <li>What motives might be behind Apple's decision besides privacy</li> <li>Apple's IDFA policy and how it potentially conflicts with GDPR, CCPA (California's privacy law), and other privacy statutes</li> <li>Why Apple delayed full implementation until 2021</li> <li>How Facebook influence those decisions</li> <li>Where Google might go with GAID</li> <li>And ... what the long-term impact to mobile and advertising is likely to be</li> </ul>