Kevin O'Connor @ DoubleClick: The Advertiser Who Introduced Retargeting

<p>Even if you haven’t heard of DoubleClick, you’ve certainly been impacted by it. DoubleClick basically invented Internet advertising as we know it. Their ad servers powered much of the early days of Web advertising. Eventually Google bought DoubleClick, and its core technologies were deeply integrated into Google’s ad network, meaning there’s a good chance DoubleClick’s ad serving platform is impacting you in some way literally this second.</p><p><br></p><p>Considering DoubleClick’s revolutionary impact on advertising, most people would expect that DoubleClick's founder, Kevin O'Connor, came up with the idea for DoubleClick based on years of experience in the advertising industry. But that’s actually not the case. Kevin was a coder.</p><p><br></p><p>How does someone who knows nothing about advertising come up with the idea for a revolutionary ad tech platform? That's what you'll learn about in this episode of Web Masters.</p><p>For a complete transcript of the episode, <a href="https://latonas.com/blog/web-masters-episode-28-kevin-oconnor/">click here</a>.</p><p><br></p>