Kevin Maney How to Create New Business Opportunities Through Category Creation

<p dir="ltr">Kevin Maney is a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.<br /> <br /> Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business.</p> <p dir="ltr"> </p> <p dir="ltr"><strong>During the show we discuss:</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What Category Creation is</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why Category Creation is Important in Marketing</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">List of Companies that Have Successfully Created a New Category in Their Market</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The Things to Consider Before You Start Creating a New Category</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The Steps Involved in Creating a New Category in the Market</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The Usual Challenges in Launching a New Category in the Market, and How to Overcome Them</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why Defy “Gravity” and Not Get Sucked Back into the Old Way of Doing Things</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The Best Practices in Successfully Launching a New Category in the Market</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to Measure the Success of Your Category Creation Efforts</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How Your Business Can Protect Your New Category and Defend Against Competitors Entering Your Market</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Resources:<br /></strong><a href= "https://www.categorydesignadvisors.com/">https://www.categorydesignadvisors.com/