Ken Sheehan and Aaron Abbott on Data, Privacy Laws, and More

The cookieless world is coming, and the way advertisers access and use data is going to change. For many of us, that’s a scary prospect. 😱😱 What comes next, and how are we supposed to adapt? In this episode of the Business is People Podcast, Kham talks with special guests Ken Sheehan, the Data & Insight Guru at inThink Agency, and Aaron Abbott, the Lead Growth Strategist at inThink, about all things data. In this episode, you’ll learn… 👉Why your third-party tracker (Google Analytics) might be inaccurate.  👉Why it’s so important to put accurate information into your systems so you get accurate information out.  👉Why understanding how tools and systems like iOS work is so important in understanding your data.  👉Why predictive modeling is here to stay.  👉Why predicting the future IS the future. 👉Why jumping into paid advertising probably shouldn't be your first step.  👉Why mitigating risk allows you to become more creative at creating movement. 👉And more. Get all the info now. —— ► Connect with Kham on LinkedIn: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa05EUjYyemcyOXFDYVViNUV2ZzJSSnN1V1RUUXxBQ3Jtc0tuTVF1SFNtNldTcUxXQVhjNUhmMmZBa2NIMXRTaGNRU29McE50NEQ2Wl9ydzRXcjlBTktzMWNmMTVUZ3Q5d1RzQzByTEI2QWhMUlJrZ2Jvdmlfd2pfSTg2ZnIyREI3MzlQS0luX2VETlBHSmFFRVowRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fkhaminthi (https://www.linkedin.com/in/khaminthi)... ► Special thanks to our guest experts Ken Sheehan and Aaron Abbott, from inThink Agency ———— For more resources: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVNHM3pJRUFOQkNiRUxvM3V3UFhMQ0Y1b3Fnd3xBQ3Jtc0tsLVdRRjJRNG5FMFFsMGhMZFlqNjhYdVNjWi15UkNvdE9ITnF2eHdJVGo3WEVsUk9rdEUtaHJFd3h4ZmM4UUNUaEhhZ2ZBVERNcWhXODd1emt3VEtUUUNJOTJjM3JEek5wZnI5eDBFSWg1YkVYY214Yw&q=https%3A%2F%2Finthinkagency.com%2F (https://inthinkagency.com/) #Data #DataPrivacy #DigitalInfrastructure