Katie Irving - The future is amazing

<p><span style="font-weight: 400;">In today's episode, our guest is Katie Irving. A leading expert on youth culture and the founder of Moonshot, an insight agency that propels youth brands by uncovering the culture, trend and mindset of Gen Z + Gen Alpha consumers. She uncovers the ideas of fashion and the center of youth culture that drive 8-figure growth for the world’s leading brands.</span></p> <p><span style="font-weight: 400;">[3:09]</span> <strong>Why should I listen to you?</strong></p> <p><span style="font-weight: 400;">I think everybody has an interesting story. I'm a trend forecaster. That's what I've done for so many years. And what I love about that is just people are fascinating. I think it's interesting to understand what people gravitate towards what they love and what they don't love. And I've done a lot of focus groups and a lot of one-on-one interviewing as part of my job over the years. And everybody has an incredible story to tell. I think that's what it is for me is. I'm happy to ask anybody about their story and hear about their journey cause it's always interesting.</span></p> <p><span style="font-weight: 400;">[4:22]</span> <strong>Trend Forecasting & Futurist</strong></p> <p><span style="font-weight: 400;">On my website, I call myself a fashion futurist. I feel like I'm always dwelling on the future and trying to think five years ahead. But that's a good way to describe it.</span></p> <p><span style="font-weight: 400;">[4:50]</span> <strong>What do you do that helps you be credible in terms of what you do like to forecast the future?</strong></p> <p><span style="font-weight: 400;">I love talking to people. I love traveling, getting connected with customers in different ways like that. So that's been a little bit trickier. I've had to find ways to do that digitally and through social media. I read constantly. I carve out time in my week to do a lot of research every week and keep in touch with what's happening, but also a big part of it is the fact that I've been doing this for almost 20