Karan Khairajani, cofounder of independent studio Firescore on hyper casual games.

<p>In today’s episode of the Mastering Retention Podcast, Tom has a conversation with Karan Khairajani, cofounder of independent studio Firescore on all there is to know about hyper-casual games. From starting a gaming company to what KPIs are important. </p><p>Some of the highlights of today&#39;s episode are: </p><p>How he got into gaming and his entrepreneurial spirit </p><p>What it takes to start up a gaming company</p><p>CPI, LTV, and ROAS as KPI’s in gaming </p><p>The importance of working with publishers as an independent studio </p><p>Live ops for hyper-casual games </p><p>Explains ROAS – Return on Ads Spent </p><p>Soap cutting, ASMR, and knowing what’s hype right now!</p><p>One tip or trick on how to boost the retention rate</p><p>If you are interested in Crazy Labs, visit their website here and reach out to Karan through LinkedIn! </p>