Justin Christianson – Listen to Your Intuition and Take It Slow to Enter a Partnership

<p><a href= "https://www.linkedin.com/in/justin-christianson-33b4836/"><strong>Justin Christianson</strong></a> <span style="font-weight: 400;">is a self-proclaimed number junky and a digital marketing veteran. Father, husband, and #1 Bestselling author of</span> <a href= "https://www.amazon.com/Conversion-Fanatic-Customers-Profits-Testing-ebook/dp/B015NO4JJA"> <em><span style="font-weight: 400;">Conversion Fanatic: How to double your customers, sales, and profits with A/B testing</span></em></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">He is also the co-founder and President of</span> <a href= "https://conversionfanatics.com/about-us/"><span style= "font-weight: 400;">Conversion Fanatics</span></a><span style= "font-weight: 400;">, a full-service conversion rate optimization company, helping companies like Burt’s Bees, Dr. Axe, and many others improve their results.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“When it comes to conversion optimization funnels, start small. Test the biggest leverage points, and don’t overcomplicate it.”</strong></p> <p><span style="font-weight: 400;">Justin Christianson</span></p> <p><span style="font-weight: 400;"> </span></p> <h2><strong>Worst investment ever</strong></h2> <h3><strong>Helping a client out</strong></h3> <p><span style="font-weight: 400;">At the end of last year, Justin got a call from an e-commerce business owner who was freaking out because his business was falling apart. Justin and his partner had a meeting with him, and they soon realized that they could help him out.</span></p> <h3><strong>I want a piece of the pie</strong></h3> <p><span style="font-weight: 400;">The business was something that Justin could relate to, and so he got quite excited about it. He wanted a piece of it, and he proposed to the owner to help him grow his business, and in return, Justin would buy a 30% stake in the company. They shook on it. Justin and his partner invested a bit of money into this business.</span></p> <h3>