Julie Migliacci: Making Your Next Speaking Event Memorable and Engaging

<p><strong>In this episode, Steve Fretzin and Julie Migliacci discuss:</strong></p><ul><li>How COVID shifted the landscape for speakers. </li><li>Mistakes people make with virtual events. </li><li>Content flow even beyond the event. </li><li>Livestreaming your events to your social pages. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>The #1 reason people attend a speaking event is to network. </li><li>Not every event should be in person. Not every event should be virtual. Not every event should be hybrid. Understand what you want from your speaking engagement and look at how it works best for you and your audience. </li><li>Every 30 minutes, do something different to avoid the audience hitting their burnout points. </li><li>Choose the right technology for your event. There are different levels of platforms, such as Zoom, that will fit the needs of your audience and your event. </li></ul><p> </p><p><i><strong>"Nobody wants to sit through an </strong></i><strong>hour-long</strong><i><strong> lecture anymore. Attendees want more, and they mostly want to connect with people. The number one reason people attend a hybrid or virtual event is to network. And it's also the number one thing that gets cut when you're in the planning process."</strong></i><strong> —  Julie Migliacci</strong></p><p> </p><p>Get a free copy of Steve’s book <i>“Sales-Free Selling”</i> here: <a href="http://www.fretzin.com/sales-free-selling">www.fretzin.com/sales-free-selling</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Get Staffed Up: <a href="https://getstaffedup.com/bethatlawyer/">https://getstaffedup.com/bethatlawyer/</a></p><p>Overture: <a href="https://overture.law/">https://overture.law/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Sign up for the next BE THAT LAWYER: Marketing Mavericks - September 28th, 2023 - <a href="https://www.fretzin.com/blog/category/events/">https://www.fretzin.co