Juju Hook and the Primetime Slot

<p class="">In our society, women are treated like they have shelf lives.</p> <p class="">Once we reach a certain age, we’re told that it’s time to wrap up, settle down, and start looking for more appropriate passions → like knitting and gardening.</p> <p class="">All that’s really left for us to do is reflect on our lives, and quietly make our way to the end of our lives. </p> <p class="">Nothing new, exciting, or groundbreaking can be expected of a woman past a certain age. </p> <p class="">Not according to today’s guest, Juju Hook. </p> <p class="">According to Juju, middle-aged women are in the absolute PRIME of their lives. </p> <p class="">The most happening 8 - 11 AM news slot, if you will. </p> <p class="">And that pressure to stay still and dream of youth? That just doesn't hold any weight anymore. </p> <p class="">Juju owned a corporate branding firm for nearly two decades. Her business was doing well - she had a great team, great clients, and was able to achieve every career goal she’d ever set. </p> <p class="">And she was <em>bored stiff.</em></p> <p class="">Turns out, while everyone talks about what a woman should be doing in her teens, 20s, and 30s (‘grow your career’, ‘get married’, and ‘start a family’), no one talks about what we’re supposed to do <em>after</em> we’ve achieved all those things.</p> <p class="">Society just doesn’t account for women in their middle (or ‘primetime’) age.</p> <p class="">So Juju decided to take things into her own hands. She made the tough decision to walk away from corporate branding and dip her toes into motivational speaking - a field that excited and challenged her. </p> <p class="">And boy is she glad she did!</p> <p class="">Juju now helps women in their primetime age with business, branding, and strategy decisions. She helps them figure out the <em>essence</em> of who they are without all the bells and whistles of career or family attached. </p> <p class="">The world loves to invalidate older women so they can prey on (and profit off of) their inse