Journey 026 - Spicing Up the Beer Industry with Nick Smith (Founder of Steam Machine Brewing Co.)

<p><strong>Part 1: The Origins of Steam Machine Magic [03:06]</strong></p><p>We discuss Nick's transition from science teacher to craft beer brewer and what made him decide to take the risk, exchanging job security for a beer adventure.</p><p><i>Favourite Question and Quote</i></p><p><strong>Q2: How confident were you that your product would appeal to people in the North East? [12:55]</strong></p><p><i>"I'm a big believer in not asking your customers what they want because they don't know until you give it to them" [13:13]</i></p><p><strong>Part 2: Innovating Tradition [14:24]</strong></p><p>Steam Machine Brewing Co. produce beers with thought and care. Each beer is different. Each beer is a flavour explosion. So, what makes their beer so special?</p><p><i>Favourite Q & Q</i></p><p><i><strong>Q6: </strong></i><strong> How is your view different from traditional views on beer </strong><i><strong>[18:00]</strong></i></p><p><i>"A lot of traditional breweries rely on subtle nuance. I don't believe in subtle nuance. I don't want to present you with five beers and you think 'Well that one just tastes the same as that one'. </i></p><p><i>"I want every beer you try of ours to make you go: 'Wow, that's completely different. That's a flavour explosion in my mouth.'" [19:00]</i></p><p><strong>Part 3: The Brew Master’s Choice  [42:11]</strong></p><p>Nick's brewery offers much more than just beer. We talk about diversifying your business and the difference between focusing on profit versus creating a close-knit community through direct customer sales.</p><p><i>Favourite Q & Q</i></p><p><i><strong>Q9: Is it important to diversify your business?</strong></i><strong> </strong><i><strong>[46:08]</strong></i></p><p><i>“The Brew Room has grown hand in hand with us... Having that direct customer, anything you can remove from a chain of sale so you dealing directly with people, you become part of a journey, part of a story along with your customers and I think that is the best for any sustainable business." (47:24)</i></p><p><i><stro