Josh Schwadron: Standing Out as a Personal Injury Lawyer

<p><strong>In this episode, Steve Fretzin and Josh Schwadron discuss:</strong></p><ul><li>Lawyers and advertising in the United States.</li><li>How Mighty is changing the personal injury law world.</li><li>Secrets of personal injury lawyers.</li><li>Separating yourself from other law firms.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Personal injury lawyers don’t compete on fees or on what they do, they compete on marketing and on who can scream the loudest and stand out.</li><li>In personal injury, lawyers' incentives are misaligned with the incentives of their clients.</li><li>It’s not about a race to the bottom, it’s about creating differentiated value to get more business.</li><li>Be authentic in how you differentiate yourself. It’s not about the market tests, it’s about what you embody in your marketing, your service, and your culture.</li></ul><p> </p><p><i><strong>"Most industries are crowded, everybody looks very similar. And if there is something unique about you, that superpower actually should be translated into a benefit to the customer.." </strong></i><strong>—  Josh Schwadron</strong></p><p> </p><p><strong>Eventbrite Invitation:</strong></p><p><a href="https://www.eventbrite.com/e/be-that-lawyer-live-coaches-corner-tickets-473685655547">https://www.eventbrite.com/e/be-that-lawyer-live-coaches-corner-tickets-473685655547</a></p><p> </p><p><strong>Episode References: </strong></p><p>Book: <a href="https://www.amazon.com/Upside-Stress-Why-Good-You/dp/1101982934">The Upside of Stress by Kelly McGonigal</a></p><p> </p><p><strong>Connect with Josh Schwadron:  </strong></p><p>Website: <a href="https://www.mighty.com/">https://www.mighty.com/</a></p><p>Email: <a href="mailto:js@mighty.com">js@mighty.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/schwadron/">https://www.linkedin.com/in/schwadron/</a></p><p>Twitter: <a href="https://twitter.com/joshuaschwadron">https://twitter.com/joshuaschwadron</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Mark