Jose Salazar – Success with Startups Takes Passion and Commitment

<p><strong>BIO:</strong> Jose Salazar is a B2B influencer marketing consultant specializing in optimizing industry and thought leadership marketing through influencer and employee advocacy strategy.</p><p><strong>STORY: </strong>Jose’s twin brother looped him into a brilliant business idea, but due to their lack of startup experience, the business never took off. They were left paying off a loan that brought no return on their investment.</p><p><strong>LEARNING:</strong> Do your research before investing in an idea, even from family or friends. Be mentally ready before investing in a startup and make sure you are not the only or major shareholder.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“Don’t spend money unless you’ve got people supporting your business.”</strong></p><p class="ql-align-center">Jose Salazar</p><p>&nbsp;</p><h2><strong>Guest profile</strong></h2><p><a href="https://www.linkedin.com/in/jose-joaquin-salazar-0002b18a/" rel="noopener noreferrer" target="_blank"><strong>Jose Salazar</strong></a> is a B2B influencer marketing consultant specializing in optimizing industry and thought leadership marketing through influencer and employee advocacy strategy. He is currently responsible for growing the US business at<a href="https://onalytica.com/" rel="noopener noreferrer" target="_blank"> Onalytica</a> with a mission to help businesses drive awareness, credibility, and trust across the globe.</p><h2><strong>Worst investment ever</strong></h2><p>Jose’s worst investment ever started four years ago. He was having a chat with some friends about investing. He gathered a lot of information from different friends, and this piqued his interest in investing. So when his brother talked to him about this business idea he had, he was all ears.</p><h3><strong>The brilliant innovative idea</strong></h3><p>Jose’s brother’s idea was to start an online recruitment platform for the hospitality industry. He had looped in 25 people who were also interested in the concept. They had rounds of meetings for a year but