Jordan Spear: Marketing for Your Unique Law Firm

<p>In this episode, Steve Fretzin and Jordan Spear discuss:</p><ul><li>Common pitfalls lawyers make in digital marketing. </li><li>The unique challenges to marketing for your unique way of doing business. </li><li>Creative content creation to stand out in the market. </li><li>What to look for in a marketing agency. </li></ul><p> </p><p>Key Takeaways:</p><ul><li>Marketing can help you to stabilize your inflow pipeline and allows you to bring in clients beyond just the referrals. </li><li>Every law firm sees their business differently, even when they are in the same practice area. You need to know the firm to know how to market appropriately to their audience. </li><li>When working with a marketing firm, they need to understand your firm - if they have a recommendation right out of the gate, they may not be the right one for you. </li><li>You want to be able to trust that the marketing team behind you understands what your goal is and is bringing information to you about the market. </li></ul><p> </p><p>"Marketing is not just about placement in front of everybody. It’s about strategic placement in front of people that want to do business with that type of firm." —  Jordan Spear</p><p> </p><p>Thank you to our Sponsors!</p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p>Episode References: </p><ul><li>Book: Don’t Sweat the Small Stuff by Richard Carlson - <a href="https://www.amazon.com/Dont-Sweat-Small-Stuff-Its/dp/0786881852">https://www.amazon.com/Dont-Sweat-Small-Stuff-Its/dp/0786881852</a></li><li>SPIN Selling by Neil Rackham - <a href="https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136">https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136</a></li></ul><p>Connect with Jordan Spear:  </p><p>Website: <a href="https://www.bolddigitalventures