Jonathan Goodman on Standing Out, Killing Things You Love, and the Easiest Way to Become the Single Most Influential Trainer in Your Town

<p>Our first guest on the podcast was downright incredible - from agricultural commodities and mercilessly giving G.R. hell to some deep, honest conversations about selecting for success, failure, and some great social marketing wisdom from the guy who wrote the book on it. <br> <br> Here's a taste of what went down... <br> </p> <ul> <li>Embarrassing ourselves on camera?</li> <li>How G.R. could’ve made something of himself</li> <li>“Agricultural commodities are always interesting”</li> <li>Why is an industry GOAT like Jon doing itty bitty shows with folks like little ole me? [playing chess while others are playing checkers]</li> <li>3 stages of content feedback Jon’s using to grow his personal brand</li> <li>“I know that my success in the future is going to be largely dependent on the ______________ I have today”</li> <li>“I want to increase the odds as much as possible that I’m building stronger connections with people that are going to be a big deal in the coming years.”&nbsp;</li> <li>“It doesn’t take ____ ____ ___ ___ to stand out from the masses in a measurable way…”</li> <li>Why Jon doesn’t give a shit about your Instagram audience</li> <li>How Jon is stacking the odds in his favor on finding meaningful connections with the folks who are going to “be somebody” in 2022</li> <li>Why you’re stuck selling low-cost products based on fear &amp; emotion (and what to do instead)</li> <li>The most beautiful thing about a podcast…</li> <li>The funny-as-hell JARG Award and creative ways to become the epicenter of your community!?</li> <li>A simple challenge for gym owners to become THE GAL or GUY in your community</li> <li>The <em>real </em>goal of a podcast</li> <li>Jon reveals a surprising truth about online training</li> <li>The key to getting your messages spread on social media and why you’re likely talking to the wrong people</li> <li>Why Jon doesn’t talk about wealth &amp; family in his content… yet.</li> <li>One of G.R.’s favorite copywriting maxims</li> <li>Training train