John Ruhlin. How to Give the BEST Gift. Episode 428 with The Real Brad Lea (TRBL)

<p><span style="font-weight: 400;">John will tell you, “How you love and treat people will open more doors than you can imagine.” In fact, one gifting experience (Brooks Brother experiment) has opened more doors than $10 Million in advertising could ever do. After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives, but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways.</span><span class= "s6">Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart</span> <span class="s6">is</span> <span class= "s6">to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process.</span></p> <p><span style="font-weight: 400;">In this episode, John and Brad discuss how to give the BEST gift and the steps it takes to do it right and perfect each time.</span></p> <p> </p> <p><span style="font-weight: 400;">00:00 Intro</span></p> <p><span style="font-weight: 400;">03:56 Logos</span></p> <p><span style="font-weight: 400;">07:38 “Swag doesn’t work with people who you want to really remember you.” - John Ruhlin</span></p> <p><span style="font-weight: 400;">11:00 Proactive gifting is when you listen for an opportunity</span></p> <p><span style="font-weight: 400;">15:25 “Return on relationship destroys ROI.” - John Ruhlin</span></p> <p><span style="font-weight: 400;">18:02 John’s book, Gift-o-logy</span></p> <p><span style="font-weight: 400;">20:00 Cutco</span></p> <p><span style="font-weight: 400;">23:30 “Show up for people without an ask.”- John Ruhlin</span></p> <p><span style="font-weight: 400;">25:00 Shout out to the #BOMBSQUAD</span></p> <p><span style="font-weight: 400;">30:22 The worst gifts to give</span></p> <p><span style="font-weight: