John Ross: Ideal Clients and Innovating Marketing

<p><strong>In this episode, Steve Fretzin and John Ross discuss:</strong></p><ul><li>Differentiating yourself in your marketing.</li><li>Client engagement and communication.</li><li>Networking outside of other lawyers and reciprocating referrals.</li><li>Hiring a marketer to do what you were doing to build your brand and business.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>If you’re doing the exact same thing as everyone else, you will not be noticed.</li><li>Being broke will force ingenuity. You don’t need a lot of money to get out there, get noticed by your client, and bring in those you can and want to serve.</li><li>Look for ways you and your networking partners can both benefit, even if it isn’t additional clients.</li><li>There are creative ways you can do marketing where you don’t have to spend anything (and may make money from it!) if you look for what works for your firm and not just try and do what others are doing.</li></ul><p> </p><p><i><strong>"I can't go out and meet every potential client. But if I go out and meet a CPA, then I can effectively meet all of their clients. And if we have the same clients, then I'm accomplishing that goal. I can identify who else my clients were dealing with, and then go out there and meet those people, impress them, and often look for ways that I could also benefit them." —  </strong></i><strong>John Ross</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Overture: <a href="https://overture.law/">https://overture.law/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Huberman Lab: <a href="https://hubermanlab.com/">https://hubermanlab.com/</a></li></ul><p> </p><p><strong>About John Ross:</strong> Raised in South Texas, John Ross graduated from San Marcos High School. He followed that with four years as a United States Marine, serv