John Ellway – A Less But Better Approach To Marketing

<p>John Ellway founded his Brisbane-based architecture practice in 2017 and describes it as a small practice with a love for creating the places inspired by travel, memories, landscape, material and location. His goal is to create functional and simple spaces that delight and surprise.</p> <p>In this conversation, John and I spoke about:</p> <ul> <li>His relaxed, less is more approach to marketing.</li> <li>Why successful marketing hinges on a high-quality project.</li> <li>Why he made his website a single page.</li> <li>Why and how he invests significant resources in commissioning films about his projects.</li> <li>Why he’s conscious about avoiding growing too fast.</li> <li>The steps John takes to get published.</li> <li>John’s process for creating his project descriptions.</li> <li>How John uses site visit tours to teach people about his work and learn from their reactions.</li> <li>How he describes his projects without archispeak.</li> </ul> <p>If you’d like to learn more about John, you can visit <a href= "https://www.jellway.com">jellway.com</a> or follow him on Instagram at <a href= "https://www.instagram.com/jellway/">@jellway</a>.</p> <p>If this your first time listening to the podcast, please make sure to subscribe to hear a new episode every other week.</p> <p>If you have any feedback on this episode, you can get in touch at <a href= "mailto:dave@vanityprojects.com">dave@vanityprojects.com</a>. I love hearing your thoughts.</p> <p>And if you’d like to learn more about me, Dave Sharp, you can visit <a href= "https://vanityprojects.com/blog/">vanityprojects.com</a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href= "https://vanityprojects.com/marketing-consultant-for-architects/">marketing coaching services for architects</a>.</p>