Joe De Sena. What It Takes To Build A Business. Episode 527 with The Real Brad Lea (TRBL)

<p><span style="font-weight: 400;">Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multimillion-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born.</span></p> <p><span style="font-weight: 400;">De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER.</span></p> <p><span style="font-weight: 400;">A New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families, hit bookstores last October.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, Brad and Joe discuss what it takes to build a business and how to do it right. Entrepreneurship is in Joe’s blood and he’s built several businesses and made tons of money. The Spartan Race is a global fitness and wellness brand that Joe is very passionate about.</span></p> <p> </p> <p><span style="font-weight: 400;">00:00 Intro</span></p> <p><span style="font-weight: 400;">01:30 How Joe grew up</span></p> <p><span style="font-weight: 400;">04:48 Wall street</span></p> <p><span style="font-weight: 400;">07:45 Time</span></p> <p><span style="font-weight: 400;">09:05 Spartan</span></p> <p><span style="font-weight: 400;">14:19 The Louis Vuitton of HARDSHIP</span></p> <p><span style="font-weight: 400;">15:40 Bomb: As a society we have become soft</span></p> <p><span style="font-weight: 400;">20:00 Steroids</span></p> <p><span style="font-weight: 400;">23:32 Joe’s Book: 10 Rules for Resistance</span></p> <p><span style="