JK Sparks: Head of Performance Marketing for Flatfile

In this conversation with JK, we cover the seismic shift in marketing that happened on June 24, 2009. This is when consumers - private individuals - started marketing and making more noise and content than brands. We cover sales / marketing alignment, Ideal Customer Profiles, contextual marketing, how company culture affects marketing, Tyler Sparks and his speedreading, and how sales and marketing are some of the least trusted people, but at least the 2 of us are not bad guys.<p><strong><a rel="payment" title="★ Support this podcast on Patreon ★" href="https://www.patreon.com/mattsodnicarpodcast?fan_landing=true">★ Support this podcast on Patreon ★</a></strong></p>