Jim Kalbach on Jobs to Be Done

<p>Jim Kalbach is the chief evangelist at MURAL, a leading provider of online visual collaboration software. He's the author of <em>Designing Web Navigation</em> (O'Reilly, 2007), <em>Mapping Experiences</em> (O'Reilly, 2016), and his latest, <em>The Jobs to Be Done Playbook</em> (Rosenfeld, 2020). In this conversation, we dive into Jobs to Be Done, how it relates to design, and how jobs can create an “out of body experience” for organizations.</p> <h2>Listen to the show</h2> <p><a href= "https://traffic.libsyn.com/secure/theinformedlife/The20Informed20Life20-20Episode206620-20Jim20Kalbach.mp3"> Download episode 66</a></p> <h2>Show notes</h2> <ul> <li><a href="https://twitter.com/JimKalbach">@JimKalbach</a> on Twitter</li> <li><a href="https://www.linkedin.com/in/kalbach/">Jim Kalbach</a> on LinkedIn</li> <li><a href="https://www.MURAL.co">MURAL</a></li> <li><a href= "https://rosenfeldmedia.com/books/jobs-to-be-done-book/"><em>The Jobs to Be Done Playbook</em></a> by Jim Kalbach</li> <li><a href="https://amzn.to/2Udr31b"><em>Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams</em></a> by Jim Kalbach</li> <li><a href="https://amzn.to/3ioEi6Y"><em>Designing Web Navigation: Optimizing the User Experience</em></a> by Jim Kalbach</li> <li><a href="https://www.jtbdtoolkit.com">JTBD Toolkit</a></li> <li><a href= "https://jarango.com/2020/05/14/book-notes-the-jobs-to-be-done-playbook/"> <em>Book Notes: “The Jobs To Be Done Playbook”</em></a> by Jorge Arango</li> <li><a href= "https://hbr.org/2016/09/know-your-customers-jobs-to-be-done"><em>Know Your Customers’ “Jobs to Be Done”</em></a> by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan</li> <li><a href="https://www.MURAL.co/blog/jtbd"><em>How We Align Product Development with Jobs To Be Done at MURAL</em></a> by Agustin Soler</li> <li><a href="jtbdtoolkit.com">The JTBD toolkit</a></li> <li><a href="https://amzn.to/3ioFPtK"><em>Competing Against Luck: The Story of Innovation and Customer Choice</em></a>