JF3014: How to Get Started Buying & Selling Land ft. Paul Hersko

<p>Paul Hersko is the CEO of Sonny Capital Group and Discount Lots, which makes land ownership easy and affordable for everyone. In this episode, he tells us about the unique business of buying and selling land, how to get started, pitfalls to avoid, and how he and his team raise capital for their deals. </p> <p><br /> <br /></p> <h2><span style="color: #8c1b1d;"><strong>Paul Hersko</strong> <strong>|</strong> <strong>Real Estate Background</strong></span></h2> <ul> <ul> <li aria-level="1">CEO of Sonny Capital Group and Discount Lots, which makes land ownership easy and affordable for everyone. </li> <li aria-level="1">Portfolio:</li> <ul> <li aria-level="2">2,000+ properties</li> <li aria-level="2">$50M AUM</li> </ul> <li aria-level="1">Based in: Boca Raton, FL</li> </ul> </ul> <ul> <li aria-level="1">Say hi to him at: </li> </ul> <ul> <ul> <ul> <li aria-level="2"><a href="https://sonnycg.com/" target="_blank" rel="noopener">sonnycg.com</a></li> <li aria-level="2"><a href="https://discountlots.com/" target= "_blank" rel="noopener">discountlots.com</a></li> <li aria-level="2"><a href="https://www.linkedin.com/in/phersko/" target="_blank" rel="noopener">LinkedIn</a></li> </ul> </ul> </ul> <ul> <li aria-level="1">Best Ever Book: <a href= "https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299/ref=sr_1_1?gclid=Cj0KCQiA4aacBhCUARIsAI55maEhgWURQYjxuxoQj9LzyXEHOiXye4XsHELFd76ZnZXy0SYjVr-mMhYaAiCYEALw_wcB&hvadid=418699529671&hvdev=c&hvlocphy=9058948&hvnetw=g&hvqmt=e&hvrand=6154379451443020674&hvtargid=kwd-751213823218&hydadcr=22594_9636921&keywords=atomic+habits+book+by+james+clear&qid=1670003383&sr=8-1" target="_blank" rel="noopener"><em>Atomic Habits</em> <span style= "color: #1155cc; text-decoration: underline;">by James Clear</span></a></li> </ul> <ul> <li aria-level="1">Greatest Lesson: Find a strong, capable co-founder — don’t be greedy!</li> </ul> <p><a href="https://bit.ly/3AfXGNE" target="_blank" rel= "noopener">Join the newsletter for the expert tips & investing content.  </a></p> <p><a href="ht