Jesse Pujji - A Primer on Performance Marketing - [Founder’s Field Guide, EP. 27]

<p><span style="font-weight: 400;">My guest today is Jesse Pujji, the Founder & CEO of Gateway X, a holding company that builds, buys, and invests in companies that are driving the direct-to-consumer landscape. Prior to Gateway X, Jesse was the CEO and co-founder of Ampush, a performance marketing business helping power customer acquisition across some of the world's biggest brands. Jesse is my go-to person for all things performance marketing and customer acquisition, so we decided to record this episode to bring his incredible lessons to a wider audience. It also dovetails nicely into the series of episodes we are making called Primers, where we take our audience from a 0 to a 7 on just about any topic. In this Primer with Jesse, we dive into how revenue mechanics affect ad campaigns, why long sales funnels often offer the greatest opportunities for differentiation, and the various channels and strategies available for performance marketing. I hope you enjoy my conversation with Jesse Pujji.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/69919681/pujji-performance-marketing-masterclass"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p><strong>-----</strong></p> <p><strong>This episode is brought to you by</strong> <a href= "https://www.vanta.com/patrick"><strong>Vanta</strong></a><strong>. Vanta has built software that makes it easier to get and maintain your SOC 2 report at a fraction of the typical cost. Founder’s Field Guide listeners can redeem a $1k off coupon at</strong> <a href= "https://www.vanta.com/patrick"><strong>vanta.com/patrick</strong></a><strong>.</strong></p> <p><strong>-----</strong></p> <p><strong>This episode is brought to you by</strong> <a href= "http://linkedin.com/fieldguide"><strong>LinkedIn Jobs</strong></a><strong>. With LinkedIn, you get access to an active community of professio