Jeremy Streten: Relationship Building and Cross Marketing

<p><strong>In this episode, Steve Fretzin and Jeremy Streten discuss:</strong></p><ul><li>The business lifecycle of every business. </li><li>Building relationships with your clients. </li><li>Thinking about what is in it for the other person. </li><li>Multiway wins with cross marketing. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>It is cheaper to get work from existing clients than from new clients. </li><li>Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence. </li><li>Cross marketing, especially at a full-service firm, is a way to best serve your clients, your firm, and to best serve your origination. </li><li>Be the person that others can talk about their business to. </li></ul><p> </p><p><i><strong>"Look for those opportunities, and try out these different approaches. Different approaches will work with different clients; test it out, and you'll find you'll get a good return."</strong></i><strong> —  Jeremy Streten</strong></p><p> </p><p><strong>Connect with Jeremy Streten:  </strong></p><p>Website: <a href="https://businesslegallifecycle.com/">https://businesslegallifecycle.com/</a></p><p>Show: <a href="https://businesslegallifecycle.com/podcast/">https://businesslegallifecycle.com/podcast/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/jeremystreten/">https://www.linkedin.com/in/jeremystreten/</a></p><p>Twitter: <a href="https://twitter.com/jeremystreten">https://twitter.com/jeremystreten</a></p><p>Book: <a href="https://businesslegallifecycle.com/book/">https://businesslegallifecycle.com/book/</a></p><p>Go Here for a Special Offer for Be That Lawyer Listeners: <a href="https://businesslegallifecycle.com/bethatlawyer/">https://businesslegallifecycle.com/bethatlawyer/</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.