Jeff Green - Modernizing Advertising - [Invest Like the Best, EP.315]

<p><span style="font-weight: 400;">My guest today is</span> <a href="https://twitter.com/jefftgreen"><span style= "font-weight: 400;">Jeff Green</span></a><span style= "font-weight: 400;">, the CEO and co-founder of advertising platform, The Trade Desk. The Trade Desk is the second advertising exchange Jeff has built, having sold his first venue to Microsoft in 2007. He started The Trade Desk in 2009 and has built it into a $30 billion public business. In our discussion, we talk about the parallels between The Trade Desk and an equity exchange, why Jeff chose to align with ad buyers not sellers, and how he shapes the culture of his firm. Please enjoy my conversation with Jeff Green.</span></p> <p> </p> <p><span style="font-weight: 400;">For the full show notes, transcript, and links to mentioned content, check out the episode page</span> <a href= "https://www.joincolossus.com/episodes/83995153/green-building-nyse-for-advertisers"> <span style="font-weight: 400;">here</span></a><span style= "font-weight: 400;">.</span></p> <p> </p> <p><a href="https://pod.link/founders"><span style= "font-weight: 400;">Listen to Founders podcast</span></a></p> <p> </p> <p><span style="font-weight: 400;">Founders Episode</span> <a href= "https://founders.simplecast.com/episodes/136-a-success-story-by-estee-lauder"> <span style="font-weight: 400;">#136 A Success Story: Estee Lauder </span></a></p> <p> </p> <p><span style="font-weight: 400;">Founders Episode</span> <a href= "https://pod.link/founders/episode/a2742b9ad728a17cd537a560c9411886"> <span style="font-weight: 400;">#288 Ralph Lauren</span></a></p> <p><br /> <span style="font-weight: 400;">Invest Like the Best with</span> <a href= "https://www.joincolossus.com/episodes/85503387/senra-passion-pain?tab=transcript"> <span style="font-weight: 400;">David Senra: Passion & Pain</span></a></p> <p> </p> <p><strong>-----</strong></p> <p> </p> <p><strong>This episode is brought to you by</strong> <a href= "https://www.tegus.co/patrick"><strong>Tegus,</strong></a> <strong>the modern res