JD Gershbein: Getting Value Out of LinkedIn

<p><strong>In this episode, Steve Fretzin and JD Gershbein discuss:</strong></p><ul><li>The evolution of LinkedIn and why it is prevalent and important. </li><li>Being findable on LinkedIn. </li><li>How LinkedIn supports the practice of law. </li><li>Building an outcome-directed LinkedIn profile. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>You need to have an identity in the business universe. LinkedIn allows you to stand out and have a clear identity for others. </li><li>Your profile page can be one of your greatest assets in business. </li><li>There are many ways you can get started on LinkedIn that won’t take hours each week but will allow you to get out educational content that is relevant and valuable. </li><li>If your profile is not set up correctly, it will lead to lost opportunities. Attend to it, do a content audit of your page, and make sure that your unique value is articulated. </li></ul><p> </p><p><i><strong>"LinkedIn has arrived at a point where we are reliant on it. We are dependent on it. Not just for information or to keep a sense of connectedness with people, but to really show who we are to peers, to clients, to colleagues, and to those who would refer or introduce us." </strong></i><strong>—  JD Gershbein</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Episode References: </strong></p><p>Book: Think & Grow Rich by Napoleon Hill: <a href="https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331">https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331</a></p><p> </p><p><strong>Connect with JD Gershbein:  </strong></p><p>Website: <a href="https://jdgershbein.com/">https://jdgershbein.com/</a></p><p>LinkedIn: