Jane Tabachnick: Hug an Influencer and Earn Media

<p><strong>In this episode, Steve Fretzin and Jane Tabachnick discuss:</strong></p><ul><li>Getting visibility for yourself and your business.</li><li>Why attorneys struggle with brand building and getting their name out there.</li><li>Maintain relationships and hug an influencer.</li><li>Things you can do today to push your brand in a positive direction.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>You can’t have a business if there is no marketing or business development.</li><li>It is about sharing your expertise in a way that is relatable for your audience or your target client.</li><li>Let people know that you are available (and let them know what your tech set up is if it is an audio or video interview).</li><li>Earned media is a way to gain additional exposure and credibility with a possible client.</li></ul><p> </p><p><br /><i><strong>You can’t have a business if you aren’t doing marketing or at least have someone else doing your marketing or your business development. It just doesn’t happen magically for anybody.”</strong></i><strong> — Jane Tabachnick</strong></p><p><br /> </p><p><strong>Connect with Jane Tabachnick:  </strong></p><p>Website: <a href="http://simplygoodpress.com/">simplygoodpress.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/janetabachnick/">linkedin.com/in/janetabachnick</a></p><p>Twitter: <a href="https://twitter.com/janetabachnick">twitter.com/janetabachnick</a></p><p>Facebook: <a href="https://www.facebook.com/jmtabachnick/">facebook.com/jmtabachnick</a></p><p>References:</p><p>HARO: <a href="https://www.helpareporter.com/">helpareporter.com</a></p><p>The Go Giver: <a href="https://www.amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288">amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288</a></p><p><br /> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p