James Church - Lessons from selling to VCs

<p>How is raising funds like selling?</p> <p>James explains that this is because that is exactly what it is.</p> <p>As a result selling is a crucial part of the founder's mindset when looking to raise capital.</p> <p>We discuss how not thinking in terms of a 'campaign' and therefore not being properly prepared is a mistake often made when fundraising - just like in sales.</p> <p>He shares how targeting the tight kind of investor an reaching out effectively are key to a successful campaign - again just like selling.</p> <p>In another similarity to B2B sales pitching too soon is also a common fault.</p> <p>The choreography of closing is a fascinating insight into understanding the audience and creating just the right amount of tension.</p> <p>Are you giving yourself enough time to succeed?</p> <p>Learn more at <a href= "https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Flinktr.ee%2Ffredcopestake&data=05%7C01%7Cmatt.madej%40ntu.ac.uk%7Ce8887eee7f5a400df45c08dabdb16bbf%7C8acbc2c5c8ed42c78169ba438a0dbe2f%7C1%7C0%7C638030866964922437%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000%7C%7C%7C&sdata=lQKwDUJnK8jgpWVwNBHAunkYrktysUCInKnAFSclz80%3D&reserved=0"> https://linktr.ee/fredcopestake</a></p> <p>Link to James's book <a href= "https://www.robotmascot.co.uk/free-resources/">https://www.robotmascot.co.uk/free-resources/</a></p> <p> </p> <p> </p>