Jake Lang On Side Hustles, Serial Entrepreneurship and Blogging

<p>Jake is a perfect example of the Just Keep Learning mindset. He started going through the traditional education and corporate system, but kept dreaming and reflecting. He went from engineering, a pivot to the insurance world, and eventually found that his heart was closely tied to business. </p><p>This led to a classic side hustle grind of managing minutes on train rides to work, lunch time, the ride home, evenings and weekends to build some leverage. Through trial and error, a few failures and eventual successes he managed to make serial entrepreneur his career full time. He is the founder of 8 businesses and counting, many of which we discuss in this episode.</p><p>He shares some pretty cool stories about how it wasn’t always that way. He started his first business making zero sales. Although, he learned how to better validate an idea. His second business actually brought in three sales through pre-selling, but then he refunded that revenue anyway, when he had to close down the business.</p><p>One of Jake’s areas of expertise is in building niche sites and using blog posts to create organic traffic to the site. He essentially gives us a mini masterclass about the concept of starting a niche site. How to drive traffic, research keywords and ideas for monetization. </p><p>Jake has an overall umbrella company that holds each of the micro, automated, niche businesses. Each of these separate businesses are case studies for his overall project, the entrepreneur ride along. This main business brought us together.</p><p>At the Entrepreneur Ride Along he hosts a podcast, blogs, and coaches people to get started in their own business journey. This is where his personal brand and educational content on business specifically exists and can grow forever. </p><p>We chat a lot about how to get clarity over your business ideas, how to create content and how to start generating revenue. Jake also reminds us that you don’t need to be everywhere doing everything online. Share your marketing content where it makes the most sens