Jacob Cooke | Assessing The 2022 Singles’ Day 11/11 Shopping Festival And Consumption Trends In China

<p>In this episode, we're thrilled to welcome <a href="https://cn.linkedin.com/in/jakecooke">Jacob Cooke</a> to the show. As the CEO of <a href="https://www.wpic.co/">WPIC Marketing + Technologies</a>, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities. </p><p><br></p><p>In this conversation, we dive deep into the current state of China's consumers, and what Jacob is seeing from his vantage point as we are in the midst of the 11/11 Singles’ Day shopping festival. We also discuss Douyin's evolution as a platform for commerce, how it compares to other Chinese platforms like Tmall, evolutions in the Japanese online ecosystems, and so much more! </p><p><br></p><p>Let’s dive in!</p><p><br></p><p><strong>Topics Discussed and Key Points:</strong></p><ul> <li>Jacob’s currently sitting in quarantine in Shanghai, after travelling throughout North America. What does that look like today?.</li> <li>The world of creativity in Asia.</li> <li>The changes in consumer behavior over the past few years</li> <li>This year's 11/11 Singles’ Day shopping festival and what to expect</li> <li>The Chinese consumer class in 2023.</li> <li>Austin Li's return to Taobao Live.</li> <li>The impact of Douyin on commerce in Asia and the difference between satisfying existing demand versus stimulating new demand</li> <li>Evolutions in the Japanese online ecosystems.</li> </ul>