It's the Little Things - Kathryn Langsford

<p><span style="font-weight: 400;">While there are a million ways that we can spoil our clients, it took years of experience, and testing a variety of different approaches before Kathryn Langsford figured out what “spoiling strategies” made the most impact, and we’ve brought her onto the show today to get the goods.</span></p> <p><span style="font-weight: 400;">In this episode Kathryn shares how she shifted her mindset about gifting clients at the end of a job. Instead of giving away branded merchandise, small photographic items, or even bottles of champagne, Kathryn focuses instead on creating layer upon layer of unparalleled service, and focusing on Every. Little. Thing. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[0:02:35] Ways that photographers can spoil their clients, and the approach that Kathryn has found to have the greatest impact.   </span></p> <p><span style="font-weight: 400;">[0:05:30] Examples of how Kathryn goes the extra mile for her clients in terms of her service offering.  </span></p> <p><span style="font-weight: 400;">[0:07:05] Rules that have been put in place in Kathryn’s studio, and the atmosphere that is created as a result. </span></p> <p><span style="font-weight: 400;">[0:09:44] The importance of the initial consultation with a client. </span></p> <p><span style="font-weight: 400;">[0:10:44] Vetting of other professionals that Kathryn does so that her clients don’t have to. </span></p> <p><span style="font-weight: 400;">[0:13:57] Examples of assumptions that Kathryn’s clients often used to make.</span></p> <p><span style="font-weight: 400;">[0:15:48] Kathryn shares how she handles situations where the husband isn’t committed to the family photography session. </span></p> <p><span style="font-weight: 400;">[0:19:38] How Kathryn uses humor in her sessions to ease the mood. </span></p> <p><span style="font-weight: 400;">[0:21:10] Examples of jokes that I use in my sessions, and the value that I see in doing this.  </span></p> <p><span style="