“It’s Edible!” The Origin of Breakfast Cereal, Part Two

<p>Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant, at-times Machiavellian marketing moves that led cereal to glory... and ask how long those days may last.</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>